Her other attributes – that beguiling voice where raw emotion meets nonchalant hands-off – her grasp of melodic electronica – and that indefinable characteristic known as charisma are part of the deal for someone who is far more than a handy package. Lorde’s songs are the reason why she’s attained so much at so young an age. But facts and figures require some flesh: how else to explain the stats behind her YouTube hits (over 60 million on several occasions) or her rep as the new queen of alternative?
In fact, Forbes magazine has her cited as the most influential teenagers of her generation in the music business, being mindful of her status and her potential, although she already has two Grammy Awards for her single “Royals” in the Best Pop Solo Performance and Song of the Year categories. The artist known as Lorde is that and more. When you record your first EP (The Love Club) for a major label aged 13 and when your debut album, the intriguingly entitled Pure Heroine, has sales moving past the 2 million mark then you deserve to be called a phenomenon.
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